3914 W. 50th St.
Edina, MN 55424
Phone: 952-746-8255
Hours: Mon., Fri., Sat. 10 a.m. to 6 p.m.; Tues.-Thurs. 10 a.m. to 7 p.m.; Sun. Noon to 5 p.m.
Credit cards accepted: Visa, Mastercard, American Express
Checks accepted: Not generally, but OK for returning customers
Gift certificates: Yes
Gift receipts: Yes
Return policy: Returns with tags and receipt within 14 days for refund; after 14 days sales are considered final. Sale items are final sale.
Price range: Average item $150; $40 to $500 range
Size range: Petites and average sizes up to 14
Carry organic materials: Yes
Partner perch: Yes! Comfy couches, reading material, and even a videogame console for any kiddies who might accompany you on your visit.
Brands of note: Beth Bowley, Language, Joe’s Jeans, Trina Turk, Ella Moss, 22, Free People, Testament, Velvet by Graham & Spencer, Hudson, Citizens of Humanity
Shop here for: Status denim, dynamite day dresses and sexy casual going-out dresses, slinky jersey tops, flirty sundresses, novelty tees, better-than-basic hoodies
Not pregnant? Not a problem. Although Hot Mama stores devote one-third of their inventory to maternity wear, there's plenty available here for the bunless-oven. With glossy red wood floors, open cube shelving, and the majority of the gorgeous goods hung against perimeter walls, the shop has an invitingly open layout. Smack dab in the middle are squashy sofas that beckon the butts of reluctant shopping companions, and a computer station at which accompanying kiddies can entertain themselves as you browse. Racks are well-stocked, but not overflowing, making the store feel abundant but manageable. In summary: you’ll pretty much want to move in.
Flirty dresses abound, saturating the store with their riotous prints and marvelous materials. You’re equally likely to find a timelessly tailored LBD as you are to stumble upon a super sexy sundress that you sure don’t need but sure do covet. Fabulous frocks from Trina Turk, Lily, and Weston Wear all vie for attention. Bright Beth Bowley skirts, kicky capris, and cute cropped jackets fill the fixtures as well. Emphasis is on seasonal trends and must-have shapes among the separates, but a few basics peek out here and there. Stacks of status denim and cheeky graphic tees make Hot Mama a destination for the trendy teen as well as the well-heeled working chick.
Hot Mama stocks a fabulous assortment of Matt & Nat handbags, a Canadian line made entirely some mysterious, bizarrely lightweight vegan material that ought to be called I Can’t Believe It’s Not Leather. Matt & Nat’s shapes are inventive and contemporary, and every piece is high-quality, and totally affordable. If you’re looking for something more substantial, the mouth-watering array of Roxbury bags is sure to please. Hot Mama also offers a small selection of affordable, of-the-moment jewelry; outfit-defining Elin and Clara belts; intimates from brands such as Hanky Panky, On Gossamer, and Spanx; and a smattering of mid-range, funky shoes.
With a posh partner perch, a kid-friendly entertainment station, and an array of clothes that will make both you and your teenage daughter drool buckets, shopping at Hot Mama is a fabulously family-friendly affair. Oh, and for those who are expecting, the maternity goods are in a separate storefront just across the hall.